POWER TO THE PENCIL!

With our Power to the Pencil campaign we want to show you, what a pencil can do!

It symbolises the creative power of the human spirit and stands for education and the transfer of knowledge. In times of artificial intelligence, authenticity and to-the-point content are more important than ever, because the implementation of your projects with illustrations should not be a random product that an AI spits out. Behind every illustration are creative minds who know exactly how to visualise content correctly and expressively!

Let's go!

Daria Rychkova
An illustration is the line that sets your idea free ✨

Danae Diaz
Highlighting the importance of human creativity

Loretta Ipsum

I am a disability.

Loretta's sticker campaign aims to raise awareness that for some people, everyday obstacles can be a real challenge. Many of us don't think twice about small barriers in our path because we can simply walk around or move them aside. But not everyone has it that easy. This includes not just the approximately 7.8 million* people living with severe disabilities in Germany, but also those with minor mobility issues, parents with strollers, and many others. The stickers seeks to increase our awareness and remind us that a little more consideration can make life easier for everyone.
More stickers to come!

Andre Levy (Zhion)
Bumping Fists instead of Heads 🤜 🤛

Sylwia Kubus
A Garden on Cotton 🌼

Besides digital illustration and animation, analog drawing is Sylwia's great passion. Which is why she decided to use acrylic pens for this campaign and to decorate cotton bags with her illustrations. She chose the garden as her theme - the place where she can let her creativity flow the best and relax at the same time.

Dominik Schubert
Realm of Imagination!

His aim is always to give the viewer an insight into my own fictional movie version of this world.

"To me, the old lady looks like a tough pirate who will outsmart you, won't put up with anything and will take on any man or woman!”

And the city gardener looks like someone dressed as a T-Rex going up an escalator in the center of Tokyo.

Also, when I look closer at the older man, I see the lead singer of a rock band getting ready for her daily round in the muscle car."

Matthias Schardt
The Art of Opinion

Illustration is an excellent way to make pointed subjective statements about complex issues. Illustration emphasises this subjectivity not only in the narrative of the image, but also in its form: it is handmade. As a classic component of opinion pages it is the medium of choice when drastic polemics are not only desired, but urgently required.