Speeches

Why illustration is important as a communication tool, what possibilities it offers and how diverse the solutions for illustrative visual communication are, is what Svetlana Jakel addresses in her coachings. She not only illuminates working methods, but also trend developments and provides food for thought to companies. How can corporate communication receive added value internally and externally through illustrative support and  how can complex topics be presented objectively and quickly.

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German Creative Economy Summit - April 2026

As a speaker at the German Creative Economy Summit 2026 in Hamburg, Svetlana’s talk focused primarily on the impact of technological developments on creative processes.

Hessen Design Fusion - August 2025

As part of Hessen Design e.V.'s new event format, Svetlana gave a talk on the topic of ‘Illustration in Design.’ Illustration is much more than just decoration – it is a powerful tool for conveying content, adding emotion to messages and strengthening visual identities. Using concrete examples, I showed how illustration can be effective in a wide variety of disciplines – from communication, product and industrial design to packaging, fashion, architecture and corporate identity, it creates clarity, atmosphere and connection.

German Brand Convention - June 2025

Talk with Dr. Frederike Fritzsche on ‘The Age of AI Agents’ - What does it mean when AI no longer just assists us, but acts for us? How much control are we willing to relinquish?

German Creative Economy Summit - March 2025

Talk on the foyer stage with Mia Oberländer on the topic "Power to the Pencil"

Macromedia University of Applied Sciences - June 2024

Talk on the topic of “Representation and the Market” at the Macromedia University of Applied Sciences on how to position yourself and find your direction, what representation can do for illustrators, and how the market is evolving.

Parliamentary Evening - April 2024

Organised by the Copyright Initiative in the Berlin Frannz Club for digitalization and generative AI.
A talk to members of the Bundestag on the developments and changes caused by artificial intelligence in both the creative industry and the economy, and which regulations we should further develop in copyright law.
More insights here.

German Creative Economy Summit - March 2024

Panel guest at the German Creative Economy Summit on the topic "The economy of creative AI: opportunities and challenges for companies in the creative industries." The focus was on how the efficient control, idea generation and production of creative content through GenAI changes the processes, job descriptions and value creation in companies . A discussion about the future of the creative industries, moderated by Holger Volland (brand eins), together with Larissa Pohl, Lisa Steigertahl and Jochen Adler.