Loretta Ipsum

Wiesbaden-based illustrator Djuna Stamm alias Loretta Ipsum came to illustration through her maternal grandparents: "My grandpa was a book illustrator and graphic designer, my grandma a fashion illustrator. They used to put pencils in my hands as a child and I was happily busy all day!" Her grandfather left Djuna his artist's materials and so she had the opportunity to try out many different techniques.

Djuna is fascinated by how stories, emotions and moods can be conveyed with illustrations, completely independent of the text. The motifs remain totally subjective and an image can be perceived differently by each viewer: "So I'm not only conveying my view on a subject, but also awakening emotions and memories in people I don't even know."

She gets her inspiration from magazines, films, documentaries and photography. Djuna always has her iPad or a stack of notes and a pen at hand to capture ideas: "I begin by doing some research, put together a mood board and start sketching. Then I put it aside and let the research and sketch marinate subconsciously." Once inspiration has hit, she continues digitally with Procreate or Photoshop and analogue with lino print, gouache or in oils.

While Djuna mainly works digitally for clients, her analogue works are mostly self-initiated projects. Here, she likes to devote herself to everyday scenes and themes such as eliminiating taboos and diversity. She mostly draws people, animals and her favourite object: vases. She describes her style as humorous, indulgent and "sometimes a bit strange".

With her illustrations, Djuna Stamm wants to draw attention to topics that are not talked about much or reluctantly and help make them "normal". She achieves this with directness and a pinch of humour. A good example of this is a project for a feminism exhibition for which she illustrated motifs of body parts.

She particularly enjoyed a project for a restaurant, where all her skills were in demand: Djuna was able to implement the CI and the graphic concept in addition to the illustrative design part for the menu, and the client gave her free reign.

She would like to tackle animation next and implement her new insights from various online workshops. We are already looking forward to the results! Djuna has also set herself the goal of illustrating editorials for publications such as Die Zeit and we are happy to support her in this.

Wiesbaden-based illustrator Djuna Stamm alias Loretta Ipsum came to illustration through her maternal grandparents: "My grandpa was a book illustrator and graphic designer, my grandma a fashion illustrator. They used to put pencils in my hands as a child and I was happily busy all day!" Her grandfather left Djuna...

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