Icons / Logos
Icons and logos capture the essential content of a feature or a brand in a visually reduced way. Well-illustrated icons are self-explanatory and understandable across countries. As a graphic symbol for diverse areas, icons and pictograms are not only at home in technical or computer-based environments: many companies use icons as key visuals, for example in guerrilla marketing campaigns. Icons and logos accompany everyday human life in public places and buildings, as warnings or identification symbols on all media, from signage to T-shirts to key rings.