Strengthen our sustainability awareness with illustrations
The sustainability movement has gained significant momentum in recent years, as people and companies around the world recognize the urgent need to address environmental issues such as climate change, pollution, and resource depletion. As a result, businesses are now seeking more sustainable solutions to reduce their environmental impact and promote a better, greener future.
Illustration and animation offer an effective way for companies to convey their vision for a better world, while also contributing to the sustainability movement. Here are some ways in which illustration and animation can help businesses achieve their sustainability goals:
Visual storytelling: Illustration and animation are powerful storytelling tools that can communicate complex concepts and ideas in an engaging and memorable way. By creating visual narratives that showcase sustainable practices and solutions, companies can inspire and educate their audience about the benefits of a greener future.
Reduced environmental impact: Unlike traditional media such as print or video, digital illustration and animation have a much lower environmental impact. They don't require physical materials or production processes that generate waste and pollution, making them a more sustainable option for businesses to promote their message.
Flexibility and adaptability: Illustration and animation are highly flexible and adaptable mediums that can be used across a wide range of platforms and applications. They can be easily customized to suit different audiences and contexts, making them an ideal tool for businesses to communicate their sustainability message to a variety of stakeholders.
Brand differentiation: By incorporating sustainable themes and messages into their illustration and animation, businesses can differentiate themselves from their competitors and position themselves as leaders in sustainability. This can help attract environmentally-conscious customers and employees who are more likely to support and engage with a company's sustainability efforts.
Inspiration and motivation: Illustration and animation can also be used to inspire and motivate employees, customers and other stakeholders. By conveying a positive and inspiring message about sustainability, companies can encourage their target audience to take an active part in promoting a better, greener future.
Overall, illustration and animation offer companies a sustainable way to communicate their vision for a better world while contributing to the sustainability movement.
With their motifs, our illustrators are happy to support sustainable companies that use illustration to raise awareness of sustainability and environmental issues and act responsibly. Even complex topics on knowledge communication and greener visions of the future can be made accessible to a large audience in a simplified and visually appealing way thanks to illustration and animation.
Whether packaging design, online and offline campaigns, explanatory films, key visuals, image films or motifs for celebrating milestones in the sustainability movement - illustrations create sustainable visual worlds that communicate your vision, your message for a better world, emotionally and in an eye-catching way.
Here we show you a few of our illustration projects with companies that are already working on a sustainable future full of drive and innovative ideas, and what contribution illustration makes to this:
Andrea De Santis : Climate packages Ja! Natürlich
Ja! Natürlich Austria's largest organic brand with over 1,100 organic products for enjoyment with responsibility towards people, animals and the environment. This is a felicitous artist collaboration between Andrea de Santis and motion designer Chloé Dolic for the green campaign by Ja! Natürlcih: Andrea illustrated packaging worlds on four different climate protection topics, which were brought to life by Chloé's animation. One of the climate promises of Ja! Natürlich, the complete renunciation of palm oil in their products and the use of green packaging. With this initiative, the company saves enormous amounts of plastic and continuously works on further environmentally friendly solutions for our planet. The animated motifs get to the heart of the message of the climate protection packages and focus on the positive effects of their efforts.
Malte Knaack: RECUP
RECUP and REBOWL offer an innovative and sustainable deposit system for coffee-to-go and take-away food to counteract the increasing environmental pollution caused by disposable packaging. In this Recup2Go campaign, good and evil come together to make peace - with the help of RECUP and REBOWL, of course! Malte Knaack illustrated these somewhat different fairy tale illustrations. The project was created in cooperation with Kastner Frankfurt.
Jojo Ensslin: Guppy Friend
The Langbrett company developed the "GUPPYFRIEND Wash Bag" to retain microfiber residue during the washing process so it can be collected and properly disposed of before it enters sewer systems.
To fund the project, Langbrett launched a Kickstarter crowdfunding campaign — and to get the message across, they needed an explainer film. This is where Jojo Ensslin came into play! His animation shows how microfibers get from the washing machine to your plate. With clever infographics, facts and lots of creative extras, Jojo staged the look of the film underwater, with different patterned fabrics, patches and embroidered text. See for yourself:
Anne Marie Pappas: Turtle Foundation
The TURTLE FOUNDATION is a state-recognized, non-profit foundation dedicated to the protection and preservation of endangered sea turtles. Anne-Marie Pappas created the illustrations and graphic design for her memory game "Ganda". The turtle memory game for the whole family not only promises entertainment, but also promotes education about sea turtles. The informative booklet explains surprising facts, the dangers turtles face and ways to protect the species. Anne-Marie created four motifs for each of the three categories. Have fun learning and playing!
Fabia Matveev & Mr. Ollo: Mastercard
For a new project with Mastercard, Fabia and Mr. OLLO illustrated various scenes and animated them as an infinite zoom video. "Together we make a difference!" stands for initiatives and partnerships supported by Mastercard that contribute to the preservation of biodiversity, sustainable reforestation and the fight against hunger in the world. Infinite zoom animations are particularly well suited for social media campaigns and present themselves as effective thumb stoppers. Just keep watching... :)