Till Wellm
Till is a master of digital collage and predominantly works in mixed-media style, utilizing mainly Photoshop, InDesign, and Procreate. With a bachelor's degree in illustration design and art education, he brings not just theoretical knowledge but also practical experience to his craft. His ability to visually represent complex ideas and stories is enhanced by his solid understanding of form, color theory, and color psychology. He often incorporates typography into his work to add an additional layer of communication and visual interest.
Currently, Till has realised a particularly exciting project for Der Spiegel: an illustrated column about watches that will be published over several months. He developed a concept to present the individual watches and their stories in an appealing and coherent way, so that readers of the column have a consistent yet thrilling image in mind.
Additionally, Till possesses extensive knowledge in marketing and product development, offering not just creative solutions but also strategically thought-out approaches in his work. For example, he illustrated a window display campaign for dm, with a visual language aimed at exciting customers to enter the stores and representing the brand externally.
In his previous job as a graphic designer, Till gained valuable experience in art direction and concept development. Among other things, he led a comprehensive re-design for the Hotel Pyjama Park Reeperbahn, which included everything from logo development to interior design, wording, color scheme, and an extensive marketing campaign.
