Séverine Assous is an illustrator and motion designer known for her lively, high-concept designs. The Parisian by choice worked for 15 years as an art director in advertising agencies. She is therefore very familiar with their processes and finds it easy to illustrate for campaigns.
Inspired by urban life and her Tunisian roots, Séverine's illustrations are colourful, optimistic and focus on people. Her style is characterised by intense areas of colour and clean flat designs with a playful use of textures, patterns and silhouette aesthetics.
With her expertise in traditional and digital techniques, she specialises in illustrations that are ideal for animation. She now also creates these herself in After Effects, having been drawn to animation for a long time: “After three After Effects courses, the images really come to life and it's an incredible thrill to be able to tell stories in just a few seconds!”
Séverine has worked for numerous brands, creating for themes and media in various fields such as culture (Palais de Tokyo, Opéra de Lyon, Paris Chamber Orchestra, Brive Book Fair, Télérama), brand identities (SNCF, Orange, Petit Bateau, Leboncoin, La Redoute, Heetch, Apple, Leclerc, Chez Meunier), packaging (Marcolini, Le Chocolat des Français) and editorials (Elle, Causette, Télérama).
Her versatility is also evident in animation projects like the campaign for the Loire-Atlantique region's participatory budget, for which she designed posters, flyers and short films – all integrated into a coherent visual strategy.
Séverine's favourite subject is people, and there is always at least one figure in her motifs. She draws inspiration from urban life but bids farewell to grey: “My Tunisian heritage has forever burned a sun onto my retinas!”