Andy Goodman

Andy Goodman combines technical precision with creative intuition. Whether in InDesign or Illustrator vectors, with smooth or rough edges or as collages, his work impresses with its clear composition and expressive imagery. He not only trusts his own creative instincts, but also values dialogue with his clients: ‘Collaboration is essential for me – because the best results come from dialogue.’

With a BA in Graphic Design from Maidstone College of Art (UK), Andy can look back on a varied career: as an editorial graphic designer and former art editor/art director (including for Observer Magazine), his experience shapes the way he arranges elements in his illustrations – structured, but always with room for surprises.

His projects range from children's books for renowned publishers such as Princeton Architectural Press and Edizioni Corraini to brand campaigns for international clients. He recently worked with Fiona Ross, Global Brand and Creative Director of the Virgin Group, on illustrations for internal corporate communications. For Mark Porter Associates (responsible for the redesign of the Irish Independent), he created a comprehensive illustration library to accompany the newspaper's relaunch. With Laurence King Publishing, he developed 40 illustrations for the ‘Brain Gym’ card set, which visualises popular scientific findings and aspects of well-being.

From individual illustrations to campaigns, Andy thinks in terms of systems – for example, in the large-format billboard for IKEA London (Mother agency) or the illustrative campaign for Indeed (T-Brand / The New York Times). His style? Minimalist but expressive, with a touch of playful lightness.