As a child, Mäd already enjoyed drawing a lot and very much. She tried photorealistic drawing for a long time and failed miserably. After a few corners, coincidences and fate, she finally ended up with communication design
In her bachelor thesis, she later combined everything that gives her the most fun: Illustration and editorial design with typography. It was then that she realised that illustration is her calling and that she really wants to work as an illustrator.
In illustration, Mäd is fascinated by the infinite possibilities of creating new things that have never existed before. She is also enthusiastic about the feelings and emotions that can be conveyed in very unusual ways. "Since it is common knowledge that people can remember visualised things better, much more content should be supplemented or underlined with illustrations," says Mäd.
Mäd grew up with hip hop. "Fortunately, this culture is bursting with art and inspiration," she says. Since she also makes very political illustrations, a lot of inspiration comes from current topics that occupy the world. Sustainability, discrimination, racism, sexism and so on. It is very important to her to convey content without pillorying others. With her art and empathy, she wants to encourage people to reflect and think about their behaviour.
She prefers to work with the black Edding 1200 in her sketchbook. Later she scans, reworks or vectorises in Illustrator and animates in Photoshop. In addition, she always has the Staedtler pigment liner set of 4 with her, "when more detailed illustrations are due."
She likes to illustrate rooms in combination with objects and / or objects. She complements this with typography on the walls or the floor. The proportions do not play a major role and are almost never correct, because they are not the focus of the statement. Quotations in any form usually form the basis for their illustrations.
At the beginning of an illustration, Madeleine first creates a pin board on Pinterest, which serves as a mood board for her. After the sketches are finished, she scans the outlines and coloured them, using her pin board as a guide. For freelance work, she has her own color palette with a strong recognition value, which contains all of her favourite colours.
Illustration is Madeleine's outlet and she really enjoys sharing about it. She wants to make people think. Not by raising her index finger, but by her art and words. She tries to convey the emotions she felt during the process. Sensitive topics can be nicely prepared through illustration, invite you to share and hopefully also to reflect. "My goal is to make the world a little better, more colourful and more conscious."