Category

augmented reality

Augmented Reality (AR) refers to the addition of virtual elements to photos or videos. In contrast to Virtual Reality, which constructs an entirely new reality, AR is focused on enriching the existing present with new information using illustrations, photos or texts to create added value.

This “extended reality” can be applied to a variety of different sectors: From filters for smartphones that add a certain something to your images to virtual illustrated characters that integrate into real surroundings – there are no limits to the fusion of illustration and reality.

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