Bureau Alice

Alice Hoffmann aka Bureau Alice came into contact with illustration in her first career as an art director for international agencies, and it never let her go: "My focus was on creating a new look & feel. This constantly exposed me to current illustration styles – which inspired me to create my own visual worlds!" What Alice appreciates about the medium of illustration is the reduction to the essential and the possibility of conveying a message that is understood all over the world with a single image.

The Swiss illustrator draws inspiration for her colourful, naively expressive works not only from her travels and walks, but also and especially from her two children. Developing stories, products and illustrations for such little explorers gives her great pleasure. – “And sometimes I’m inspired by what happens in my head in the ten minutes before I fall asleep!”

Alice starts her work analogue and finishes it digitally: she sketches her motifs in ink or coloured pencil and develops them further in Photoshop, Procreate and Illustrator. She likes to incorporate thematically matching patterns and then works out the perfect colour mood for the image. Paper and pencil are her most important tools. When working digitally she swears by the colour library in Illustrator, because the search for the right colour combination is essential for her work: Which combination supports the theme of the motif? Which colour reinterprets the subject?

Alice's portfolio includes animal and nature motifs alongside children's and lifestyle illustrations. All images are united by her graphic style, her very own mixture of retro and modern, minimalist and expressive. "I want to inspire and surprise the viewer!"

Her colourful and cheerful motifs work particularly good for the children's games for LIMO, for which Alice recently designed the illustrations and packaging. The look is unique and modern and fun for children and parents alike!

Alice designed the look of the label for children's fashion online store Yolyo.ch. Her striking motifs have established an independent, recognisable brand image.

In future, Alice wants to get more involved with moving images and learn to animate her illustrations – she has already booked her first advanced training course for Adobe Animate. Alice also has a list of projects she would like to realise soon: a mural for a lifestyle store, a carpet design for The Rug Company and an editorial for Anorak Magazine – let's do it!

Alice Hoffmann aka Bureau Alice came into contact with illustration in her first career as an art director for international agencies, and it never let her go: "My focus was on creating a new look & feel. This constantly exposed me to current illustration styles – which inspired me...

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