packaging / pattern

Packaging illustration is much more than just pretty decoration: good packaging design triggers a buying reflex, ideally making consumers reach for this product rather than that one. Just as a wine bottle with an attractive label is more likely to end up in the shopping basket, a face cream with an appealing illustration is more likely to be found in the bathroom. The illustration underlines the high quality of the product, and in the case of flacons or tea tins, an illustration can even turn the object into a collector's item.

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