Internationally in demand illustrator Andrea de Santis staged the appearance of cosmetics brand Elizabeth Arden in collaboration with Viennese agency Merlicek & Partner. Andrea created travel impressions that conjure memories of countries and cities. The “Sense of Place” campaign allocates one key visual to every metropolis, capturing the individual cultures and special attractions. Andrea de Santis turned every destination into a beauty case comprising iconic elements and landscapes in country-specific colours. In every case a young woman embodies the local style. The images can be seen worldwide in duty free shops at 23 airports. When purchasing an Elizabeth Arden product, the traveller will be reminded of the images, feelings and experiences of the respective city for a long time.